SC 13D/A

-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, RS9dvBe4d4wImBbKPhLkhhYiOFpfg+FW1jqRgQ/dlV9bLSzcn/ic+IE1T45vE6vI 1N3HVmNGlr9CEPHNosxgQQ== 0001193125-10-228646.txt : 20101013 0001193125-10-228646.hdr.sgml : 20101013 20101013112750 ACCESSION NUMBER: 0001193125-10-228646 CONFORMED SUBMISSION TYPE: SC 13D/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20101013 DATE AS OF CHANGE: 20101013 GROUP MEMBERS: CHRISTOPHER S. GAFFNEY GROUP MEMBERS: GHP III, LLC GROUP MEMBERS: GHP IV, LLC GROUP MEMBERS: GREAT HILL EQUITY PARTNERS III, L.P. GROUP MEMBERS: GREAT HILL EQUITY PARTNERS IV, L.P. GROUP MEMBERS: GREAT HILL PARTNERS GP III, L.P. GROUP MEMBERS: GREAT HILL PARTNERS GP IV, L.P. GROUP MEMBERS: JOHN G. HAYES GROUP MEMBERS: MATTHEW T. VETTEL SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: Vitacost.com, Inc. CENTRAL INDEX KEY: 0001401688 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-CATALOG & MAIL-ORDER HOUSES [5961] IRS NUMBER: 371333024 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13D/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-85269 FILM NUMBER: 101120794 BUSINESS ADDRESS: STREET 1: 5400 BROKEN SOUND BLVD NW STREET 2: SUITE 500 CITY: BOCA RATON STATE: FL ZIP: 33487-3521 BUSINESS PHONE: (561) 982-4180 MAIL ADDRESS: STREET 1: 5400 BROKEN SOUND BLVD NW STREET 2: SUITE 500 CITY: BOCA RATON STATE: FL ZIP: 33487-3521 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: GREAT HILL INVESTORS LLC CENTRAL INDEX KEY: 0001161866 IRS NUMBER: 043463163 STATE OF INCORPORATION: MA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13D/A BUSINESS ADDRESS: STREET 1: ONE LIBERTY SQ CITY: BOSTON STATE: MA ZIP: 02109 BUSINESS PHONE: 617-790-9430 MAIL ADDRESS: STREET 1: ONE LIBERTY SQ CITY: BOSTON STATE: MA ZIP: 02109 SC 13D/A 1 dsc13da.htm SC 13D/A SC 13D/A

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13D

Under the Securities Exchange Act of 1934

(Amendment No. 6)*

Vitacost.com, Inc.

(Name of Issuer)

Common Stock, $0.00001 par value per share

(Title of Class of Securities)

92847A20 0

(CUSIP Number)

Great Hill Partners, LLC

Attn: Laurie T. Gerber

One Liberty Square, Boston, MA 02109

(617) 790-9430

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

October 8, 2010

(Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Sections 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. ¨

Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Section 240.13d-7 for other parties to whom copies are to be sent.

*	The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

SCHEDULE 13D


CUSIP No. 92847A20 0
1.	Names of Reporting Persons Great Hill Investors, LLC
2.	Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x
3.	SEC Use Only
4.	Source of Funds (See Instructions) WC
5.	Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) ¨
6.	Citizenship or Place of Organization Massachusetts
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7.	Sole Voting Power 0
		8.	Shared Voting Power 15,801
		9.	Sole Dispositive Power 0
		10.	Shared Dispositive Power 15,801
11.	Aggregate Amount Beneficially Owned by Each Reporting Person 15,801
12.	Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) x
13.	Percent of Class Represented by Amount in Row (11) 0.06%*
14.	Type of Reporting Person (See Instructions) OO

*	Percentage calculated based on 27,757,460 shares of Common Stock outstanding on August 2, 2010, as disclosed in the Issuer’s Quarterly Report on Form 10-Q filed on August 16, 2010.

SCHEDULE 13D


CUSIP No. 92847A20 0
1.	Names of Reporting Persons Great Hill Equity Partners III, L.P.
2.	Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x
3.	SEC Use Only
4.	Source of Funds (See Instructions) WC
5.	Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) ¨
6.	Citizenship or Place of Organization Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7.	Sole Voting Power 0
		8.	Shared Voting Power 3,545,064
		9.	Sole Dispositive Power 0
		10.	Shared Dispositive Power 3,545,064
11.	Aggregate Amount Beneficially Owned by Each Reporting Person 3,545,064
12.	Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) x
13.	Percent of Class Represented by Amount in Row (11) 12.77%*
14.	Type of Reporting Person (See Instructions) PN

*	Percentage calculated based on 27,757,460 shares of Common Stock outstanding on August 2, 2010, as disclosed in the Issuer’s Quarterly Report on Form 10-Q filed on August 16, 2010.

SCHEDULE 13D


CUSIP No. 92847A20 0
1.	Names of Reporting Persons Great Hill Partners GP III, L.P.
2.	Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x
3.	SEC Use Only
4.	Source of Funds (See Instructions) WC
5.	Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) ¨
6.	Citizenship or Place of Organization Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7.	Sole Voting Power 0
		8.	Shared Voting Power 3,545,064
		9.	Sole Dispositive Power 0
		10.	Shared Dispositive Power 3,545,064
11.	Aggregate Amount Beneficially Owned by Each Reporting Person 3,545,064
12.	Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) x
13.	Percent of Class Represented by Amount in Row (11) 12.77%*
14.	Type of Reporting Person (See Instructions) PN

*	Percentage calculated based on 27,757,460 shares of Common Stock outstanding on August 2, 2010, as disclosed in the Issuer’s Quarterly Report on Form 10-Q filed on August 16, 2010.

SCHEDULE 13D


CUSIP No. 92847A20 0
1.	Names of Reporting Persons GHP III, LLC
2.	Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x
3.	SEC Use Only
4.	Source of Funds (See Instructions) WC
5.	Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) ¨
6.	Citizenship or Place of Organization Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7.	Sole Voting Power 0
		8.	Shared Voting Power 3,545,064
		9.	Sole Dispositive Power 0
		10.	Shared Dispositive Power 3,545,064
11.	Aggregate Amount Beneficially Owned by Each Reporting Person 3,545,064
12.	Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) x
13.	Percent of Class Represented by Amount in Row (11) 12.77%*
14.	Type of Reporting Person (See Instructions) OO

*	Percentage calculated based on 27,757,460 shares of Common Stock outstanding on August 2, 2010, as disclosed in the Issuer’s Quarterly Report on Form 10-Q filed on August 16, 2010.

SCHEDULE 13D


CUSIP No. 92847A20 0
1.	Names of Reporting Persons Great Hill Equity Partners IV, L.P.
2.	Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x
3.	SEC Use Only
4.	Source of Funds (See Instructions) WC
5.	Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) ¨
6.	Citizenship or Place of Organization Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7.	Sole Voting Power 0
		8.	Shared Voting Power 1,858,832
		9.	Sole Dispositive Power 0
		10.	Shared Dispositive Power 1,858,832
11.	Aggregate Amount Beneficially Owned by Each Reporting Person 1,858,832
12.	Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) x
13.	Percent of Class Represented by Amount in Row (11) 6.70%*
14.	Type of Reporting Person (See Instructions) PN

*	Percentage calculated based on 27,757,460 shares of Common Stock outstanding on August 2, 2010, as disclosed in the Issuer’s Quarterly Report on Form 10-Q filed on August 16, 2010.

SCHEDULE 13D


CUSIP No. 92847A20 0
1.	Names of Reporting Persons Great Hill Partners GP IV, L.P.
2.	Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x
3.	SEC Use Only
4.	Source of Funds (See Instructions) WC
5.	Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) ¨
6.	Citizenship or Place of Organization Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7.	Sole Voting Power 0
		8.	Shared Voting Power 1,858,832
		9.	Sole Dispositive Power 0
		10.	Shared Dispositive Power 1,858,832
11.	Aggregate Amount Beneficially Owned by Each Reporting Person 1,858,832
12.	Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) x
13.	Percent of Class Represented by Amount in Row (11) 6.70%*
14.	Type of Reporting Person (See Instructions) PN

*	Percentage calculated based on 27,757,460 shares of Common Stock outstanding on August 2, 2010, as disclosed in the Issuer’s Quarterly Report on Form 10-Q filed on August 16, 2010.

SCHEDULE 13D


CUSIP No. 92847A20 0
1.	Names of Reporting Persons GHP IV, LLC
2.	Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x
3.	SEC Use Only
4.	Source of Funds (See Instructions) WC
5.	Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) ¨
6.	Citizenship or Place of Organization Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7.	Sole Voting Power 0
		8.	Shared Voting Power 1,858,832
		9.	Sole Dispositive Power 0
		10.	Shared Dispositive Power 1,858,832
11.	Aggregate Amount Beneficially Owned by Each Reporting Person 1,858,832
12.	Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) x
13.	Percent of Class Represented by Amount in Row (11) 6.70%*
14.	Type of Reporting Person (See Instructions) OO

*	Percentage calculated based on 27,757,460 shares of Common Stock outstanding on August 2, 2010, as disclosed in the Issuer’s Quarterly Report on Form 10-Q filed on August 16, 2010.

SCHEDULE 13D


CUSIP No. 92847A20 0
1.	Names of Reporting Persons Matthew T. Vettel
2.	Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x
3.	SEC Use Only
4.	Source of Funds (See Instructions) WC
5.	Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) ¨
6.	Citizenship or Place of Organization United States of America
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7.	Sole Voting Power 0
		8.	Shared Voting Power 5,404,796
		9.	Sole Dispositive Power 0
		10.	Shared Dispositive Power 5,404,796
11.	Aggregate Amount Beneficially Owned by Each Reporting Person 5,404,796
12.	Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) x
13.	Percent of Class Represented by Amount in Row (11) 19.47%*
14.	Type of Reporting Person (See Instructions) IN

*	Percentage calculated based on 27,757,460 shares of Common Stock outstanding on August 2, 2010, as disclosed in the Issuer’s Quarterly Report on Form 10-Q filed on August 16, 2010.

SCHEDULE 13D


CUSIP No. 92847A20 0
1.	Names of Reporting Persons Christopher S. Gaffney
2.	Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x
3.	SEC Use Only
4.	Source of Funds (See Instructions) WC
5.	Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) ¨
6.	Citizenship or Place of Organization United States of America
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7.	Sole Voting Power 0
		8.	Shared Voting Power 5,419,697
		9.	Sole Dispositive Power 0
		10.	Shared Dispositive Power 5,419,697
11.	Aggregate Amount Beneficially Owned by Each Reporting Person 5,419,697
12.	Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) x
13.	Percent of Class Represented by Amount in Row (11) 19.53%*
14.	Type of Reporting Person (See Instructions) IN

*	Percentage calculated based on 27,757,460 shares of Common Stock outstanding on August 2, 2010, as disclosed in the Issuer’s Quarterly Report on Form 10-Q filed on August 16, 2010.

SCHEDULE 13D


CUSIP No. 92847A20 0
1.	Names of Reporting Persons John G. Hayes
2.	Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x
3.	SEC Use Only
4.	Source of Funds (See Instructions) WC
5.	Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) ¨
6.	Citizenship or Place of Organization United States of America
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7.	Sole Voting Power 0
		8.	Shared Voting Power 5,419,697
		9.	Sole Dispositive Power 0
		10.	Shared Dispositive Power 5,419,697
11.	Aggregate Amount Beneficially Owned by Each Reporting Person 5,419,697
12.	Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) x
13.	Percent of Class Represented by Amount in Row (11) 19.53%*
14.	Type of Reporting Person (See Instructions) IN

*	Percentage calculated based on 27,757,460 shares of Common Stock outstanding on August 2, 2010, as disclosed in the Issuer's Quarterly Report on Form 10-Q filed on August 16, 2010.

Introduction

This Amendment No. 6 (this “Amendment”) amends and supplements the Schedule 13D filed on March 23, 2010, as amended on May 3, 2010, May 11, 2010, May 25, 2010, July 15, 2010 and October 12, 2010 (the “Filing”), by the Reporting Persons relating to the common stock, $0.00001 par value per share (the “Common Stock”), of Vitacost.com, Inc., a Delaware corporation (the “Issuer”). Information reported in the Filing remains in effect except to the extent that it is amended, restated or superseded by information contained in this Amendment. Capitalized terms used but not defined in this Amendment have the respective meanings set forth in the Filing.

Item 6.

Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer.

The description of the Stockholder Agreement contained in Amendment No. 5 to the Filing (“Amendment No. 5”) contained an incorrect summary of one provision of the Stockholder Agreement, which provision related to the circumstances in which the Voting Standstill Period (as defined in Amendment No. 5) is terminated or suspended following any person or group becoming the beneficial owner of 15% or more of the Common Stock. The Stockholder Agreement provides that the Voting Standstill Period will be suspended or terminated, as the case may be, following any person or group becoming the beneficial owner of 15% or more of the Common Stock with the prior approval of the Majority Independent Board (as defined in the Stockholder Agreement).

Accordingly, Item 6 is hereby amended to replace the second bullet under the description of the Stockholder Agreement with the following:

•

that the Voting Standstill Period will be suspended or terminated, as the case may be, following (i) any person or group becoming the beneficial owner of 15% or more of the Common Stock with the prior approval of the Majority Independent Board (as defined in the Stockholder Agreement), (ii) the public announcement by the Issuer that it has entered into a definitive agreement with the prior approval of the Majority Independent Board providing for, among other things, a merger or similar transaction, reorganization, restructuring or liquidation, or sale of all or substantially all of the Issuer’s assets, or (iii) any material breach of the Stockholder Agreement by the Issuer;

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this Schedule 13D is true, complete, and correct.

Date: October 13, 2010


GREAT HILL INVESTORS, LLC

By:		/s/ CHRISTOPHER S. GAFFNEY
Name:		Christopher S. Gaffney*
Title:		A Manager

GREAT HILL EQUITY PARTNERS III, L.P.

By: GREAT HILL PARTNERS GP III, L.P., its General Partner

By: GHP III, LLC, its General Partner

By:		/s/ CHRISTOPHER S. GAFFNEY
Name:		Christopher S. Gaffney*
Title:		A Manager

GREAT HILL PARTNERS GP III, L.P.

By: GHP III, LLC, its General Partner

By:		/s/ CHRISTOPHER S. GAFFNEY
Name:		Christopher S. Gaffney*
Title:		A Manager

GHP III, LLC

By:		/s/ CHRISTOPHER S. GAFFNEY
Name:		Christopher S. Gaffney*
Title:		A Manager

GREAT HILL EQUITY PARTNERS IV, L.P.

By: GREAT HILL PARTNERS GP IV, L.P., its General Partner

By: GHP IV, LLC, its General Partner

By:		/s/ CHRISTOPHER S. GAFFNEY
Name:		Christopher S. Gaffney*
Title:		A Manager


GREAT HILL PARTNERS GP IV, L.P.

By: GHP IV, LLC, its General Partner

By:		/s/ CHRISTOPHER S. GAFFNEY
Name:		Christopher S. Gaffney*
Title:		A Manager

GHP IV, LLC

By:		/s/ CHRISTOPHER S. GAFFNEY
Name:		Christopher S. Gaffney*
Title:		A Manager

		/s/ CHRISTOPHER S. GAFFNEY
Name:		Christopher S. Gaffney*

		/s/ JOHN G. HAYES
Name:		John G. Hayes*

		/s/ MATTHEW T. VETTEL
Name:		Matthew T. Vettel*

*By:		/s/ LAURIE T. GERBER
Name:		Laurie T. Gerber
Title:		Attorney in fact

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